Renovation ads aimed to boost Tory profile
BYLINE: Joanna Smith
SOURCE: Toronto Star
An evaluation of the multi-million dollar advertising campaign for the federal home renovation tax credit shows it was intended to promote the government along with the savings.
The federal government spent nearly $8.2 million on advertisements appearing in print, broadcast and online media last year to promote the Home Renovation Tax Credit, which was billed as a stimulus program and allowed homeowners to claim 15 per cent on between $1,000 and $10,000 worth of work on their 2009 tax returns.